AGRIFOOD PRINT ADS
MEMORIAL PRINT ADS
PERSONA PRINT ADS
SOBEYS PRINT ADS
EATING DISORDER CENTRE OF NEWFOUNDLAND
Grenfell’s new brand asked students, faculty and staff to “Find your corner.”
The “Find your corner” brand recognized the uniqueness and individuality of the people of Grenfell Campus.
The new brand came to life through a photo shoot with nationally renowned photographer David Howells, who captured Grenfell’s personality through photographing students, faculty and staff in a unique, raw style.
Through the range of portrait and action shots, and in a range of styles, hundreds of personalities came together to express one voice.
The primary piece of the new brand was the viewbook, Grenfell’s primary catalogue of its programs and services. It featured the unique photography as well as words — such as expresser, optimizer, healer, explorer, venturer and questioner — that reinforce the action-oriented nature of those at Grenfell.
The idea is that whether students are starters, leaders, transformers or trailblazers, they will find that Grenfell is a special place that will nurture their personal goals.
The multi-media campaign also included buses, mall posters part of an online and cinema campaign at various cities throughout Atlantic Canada.